Social Marketing Skills Training
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CSAP's Central CAPT is pleased to announce the availability of the new Social Marketing Skills Online Training. Social marketing is the application of commercial marketing technologies to help address social problems where the bottom line is behavior change. This state-of-the-art, self-paced training experience offers prevention workers the opportunity to understand, learn and actually practice social marketing skills and concepts.
Content includes:
- Evolution and definition of social marketing
- How social marketing differs from commercial marketing
- Research basis for consumer and audience analysis
- Designing messages and strategies
- Social marketing in context of a comprehensive prevention approach
- Assessment and evaluation of the social marketing effort
If you have questions regarding the content of this training, please contact Central CAPT at 800-782-1878.