Science-Based Prevention Stategies: Social Marketing (general)

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Social Marketing: Persuasive Communication of Public Health
This paper describes ways to get your message out, a process known as social marketing. In social marketing, the goal is to improve a condition of public health or safety, but marketing is the operative word.

Early and Often: How Social Marketing of Prevention Can Help Your Community
Based on soical marketing theory and years of personal experience directing social marketing campaigns at the federal, state and local community level, this guide provides background, lessons learned, guidelines and practical how-to steps in planning, implementing and evaluating social marketing initiatives. Available in limited quantities to Central CAPT training and TA clients within the region.